Product overview

A very fast and easy to use invoicing solution for mid to large businesses
with NO usage caps or limits.

Paynest.ai is an ambitious project from the start. I knew that if I wanted to succeed in this project I need to design the app to simplify the flow and user experience, create a modern and professional design that match the needs of the target audience, improve the user experience and eventually increase their conversion.

The process

User flow

“Can a feature or service that we think creates an opportunity really deliver the value we imagine? How is our users’ real world? What’s going on in their daily life? What is, and what will be our position on that topic?“

Research

Main Questions:

How is the user’s overall experience with an invoice product?
What are the motivations of users who issue invoices with the 3rd party mobile/web applications?

User interviews

15 minutes per participant

Romania, Remote

Moderated Usability Study

Users were asked to complete a series of tasks in the flow

8 Participants

User persona

Based on the persona, now it’s time to build empathy, this will help shape product strategy and accompany during the usability testing sessions. A deep understanding of user behavior is needed in order to makes it possible to define who a product is being created for and what is necessary or unnecessary for them from a user-centered point of view.

Empathy Map